PRICE GUIDE · BUSINESS & PROFESSIONAL · 2026–2027
Financial Advisor cost in the UK
£75–£350 per hour. Typically £150.
A financial adviser charging by the hour costs £75–£350 in the UK, with about £150 the average hourly rate. Simple one-off tasks with a junior adviser are cheapest; chartered planners on pensions, inheritance tax or retirement planning charge the most, and many advisers prefer a percentage or fixed fee.
- Search and compare — no account needed
- Nearest to you first
- One score from Google, Trustpilot and Locufy reviews
HOW MUCH IT COSTS
How much does a financial advisor cost in the UK?
| Low end | £75 | a simple task with a junior adviser |
|---|---|---|
| Typical | £150 | what most people pay |
| High end | £350 | a chartered planner on complex pension or estate work |
Locufy guide prices for 2026–2027. Updated 2026. A national range, not a quote — enter your town above for real prices from the accountants, solicitors and professional firms near you.
What moves the price
- Adviser's qualifications — chartered financial planners charge more than junior financial advisers
- Type of advice — pension transfers and inheritance tax planning cost more than a simple ISA review
- Charging model — hourly, fixed fees and a percentage of the money invested all work out differently
- Ongoing service — annual reviews and portfolio management add a yearly cost
- Independent or restricted — independent financial advisers review the whole market, which can take longer
- Location — financial advisers in London charge more than elsewhere
Professional services prices in the UK are up 12% over five years (ONS Consumer Price Inflation, Other services n.e.c., to 2026 August). Five years ago a typical financial advisor would have cost about £180 — an estimate from today's guide price and that index, not a recorded price. Source: ONS MM23 D7FR →
WHAT YOU GET
What a financial advisor visit includes
Takes: One to three meetings over a few weeks for most advice; ongoing reviews are usually yearly. Not included: Mortgage broking, tax returns and will writing are priced separately — see the related guides below.
WHAT PEOPLE BOOK
Common financial advisor jobs
KNOW THE PRICE? NOW SEE THE REAL ONES
Financial Advisor near you, with prices shown
The accountants, solicitors and professional firms that cover your area, nearest first, each with their price and one score from every review. No account needed to look.
Or post the job free and let them come to you, or book by the hour.
How to pay less
- Ask the financial adviser for a fixed fee for one-off advice rather than a percentage
- Use free guidance from MoneyHelper or Pension Wise before paying for regulated advice
- Prepare pension and savings statements before the first financial adviser meeting
Before you book
- Check the adviser and firm on the FCA Financial Services Register before you sign anything
- Ask whether the adviser is independent or restricted to certain products
- Get the full cost of the advice, and any ongoing charges, in writing before you agree
- Know that the Financial Ombudsman Service handles complaints about regulated financial advice
Financial Advisor cost: questions people ask
£75–£350 per hour, with about £150 the average rate. Simple tasks with a junior adviser cost the least; chartered planners on complex pension or estate work cost the most.
One to three meetings over a few weeks for most advice. Ongoing services usually include a yearly review.
Search the FCA Financial Services Register, which shows whether a firm and individual are authorised to give financial advice.
Yes. MoneyHelper and Pension Wise offer free, impartial guidance, though not personal recommendations.
Product charges, platform fees and fund costs are often separate from the advice fee, so ask for the total.
They are Locufy guide prices for the UK, taken from published UK financial advice cost guides. They form a national range, not a quote.
MORE GUIDES