PRICE GUIDE · BUSINESS & PROFESSIONAL · 2026–2027
Telemarketing & Lead Generation cost in the UK
£150–£500 per day. Typically £300.
Outsourced telemarketing costs £150–£500 per calling day in the UK, with about £300 typical for a dedicated B2B agency. Volume call centres are cheapest; senior B2B callers, appointment setting with decision-makers and specialist sectors cost the most.
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HOW MUCH IT COSTS
How much does telemarketing & lead generation cost in the UK?
| Low end | £150 | a volume call centre on a simple campaign |
|---|---|---|
| Typical | £300 | what most people pay |
| High end | £500 | senior B2B callers on appointment setting |
Locufy guide prices for 2026–2027. Updated 2026. A national range, not a quote — enter your town above for real prices from the accountants, solicitors and professional firms near you.
What moves the price
- Agency type — volume call centres charge less per day than specialist B2B telemarketing agencies
- Caller seniority — experienced callers who reach senior decision-makers cost more
- Campaign goal — appointment setting costs more than data cleansing or simple lead generation
- Data — buying or screening calling lists adds to the telemarketing budget
- Minimum commitment — many agencies require a minimum number of calling days or weeks
- Set-up — briefing, scripts and training are sometimes charged as a one-off fee
Professional services prices in the UK are up 12% over five years (ONS Consumer Price Inflation, Other services n.e.c., to 2026 August). Five years ago a typical telemarketing & lead generation would have cost about £195 — an estimate from today's guide price and that index, not a recorded price. Source: ONS MM23 D7FR →
WHAT YOU GET
What a telemarketing & lead generation booking includes
Takes: Campaigns usually run for several weeks, priced per calling day or per hour. Not included: Marketing strategy, data purchase and CRM software are often priced separately — see the related guides below.
WHAT PEOPLE BOOK
Common telemarketing and lead generation jobs
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Telemarketing & Lead Generation near you, with prices shown
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How to pay less
- Supply your own well-targeted calling list rather than paying the telemarketing agency to buy or build the data for you
- Start with a short telemarketing pilot before committing to a long campaign
- Agree clear lead criteria so you only pay for calling time that suits your sales team
Before you book
- Check numbers are screened against the TPS and Corporate TPS before any telemarketing calls
- Ask how the telemarketing agency complies with the rules on marketing calls and personal data
- Agree the day rate, minimum commitment and what counts as a qualified lead
- Ask to hear sample calls or scripts before the campaign starts
Telemarketing & Lead Generation cost: questions people ask
£150–£500 per calling day, with about £300 typical for a dedicated B2B agency. Volume call centres cost the least; senior callers on specialist appointment setting cost the most.
Usually several weeks. A short pilot of a week or two helps test the list and the message first.
Yes, but you must not make marketing calls to numbers on the TPS or Corporate TPS unless the person has consented to your calls.
A day rate gives control over effort. Paying per appointment shifts risk to the agency but usually costs more per result.
Data purchase, CRM software and following up the leads are often separate costs.
They are Locufy guide prices for the UK, drawn from published UK telemarketing price guides. They form a national range rather than a quote.
MORE GUIDES