PRICE GUIDE · PERSONAL & LIFESTYLE · 2026–2027
Personal Assistant cost in the UK
£14–£35 per hour. Typically £20.
A personal assistant costs £14 to £35 an hour, and about £20 is typical for an experienced PA. Experience, the hours booked, specialist skills such as diary management for executives, and London rates move the price.
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HOW MUCH IT COSTS
How much does a personal assistant cost in the UK?
| Low end | £14 | an entry-level PA outside London |
|---|---|---|
| Typical | £20 | what most people pay |
| High end | £35 | an executive assistant in London |
Locufy guide prices for 2026–2027. Updated 2026. A national range, not a quote — enter your town above for real prices from the personal and lifestyle providers near you.
What moves the price
- Experience — an entry-level personal assistant charges less than an executive assistant
- Employed or self-employed — a self-employed personal assistant charges more per hour to cover tax and gaps between work
- Hours — a regular part-time arrangement can cost less per hour than ad hoc help
- Skills — finance, events or property management skills push the PA rate up
- Location — London personal assistants charge more than those in other regions
- Remote or in person — virtual personal assistants often cost less
WHAT YOU GET
What a personal assistant visit includes
Takes: From a few hours a week to full-time. Not included: Purchases made on your behalf, travel costs and agency fees are separate from the hourly rate.
WHAT PEOPLE BOOK
Common personal assistant tasks
KNOW THE PRICE? NOW SEE THE REAL ONES
Personal Assistant near you, with prices shown
The personal and lifestyle providers that cover your area, nearest first, each with their price and one score from every review. No account needed to look.
Or post the job free and let them come to you, or book by the hour.
How to pay less
- Book a virtual personal assistant for tasks that do not need someone on site
- Agree a regular weekly block of personal assistant hours rather than ad hoc work
- Batch errands and admin so the personal assistant's time is used efficiently
Before you book
- Pay at least the National Living Wage if you employ the personal assistant directly
- Ask the personal assistant for references and a basic DBS, PVG or AccessNI check for home access
- Agree confidentiality and how the personal assistant will handle money and passwords
- Decide whether the personal assistant is employed or self-employed for tax
Personal Assistant cost: questions people ask
Usually £14 to £35, with about £20 for an experienced PA. Executive and London PAs charge the most.
Anything from a few hours a week to full-time. Many households book a regular weekly block.
If you employ a PA, you must pay at least the National Living Wage for every hour worked. Self-employed PAs set their own rates.
Yes. Many tasks such as email, bookings and admin can be done remotely, often at a lower rate.
Purchases, travel and any agency fees are separate. Agree how expenses are claimed.
They are Locufy guide prices for the UK from published UK PA rate guides from a recruiter and a PA placement service. Each PA sets their own rate.
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