HOW TO HIRE · HEALTH & WELLBEING

How to hire a wellness coach in the UK
The checks, the questions and the paperwork.

There is no statutory register of wellness coaches anywhere in the UK. Here are the checks, what to ask, and when to see your GP first.

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THE 60-SECOND VERSION

Hiring a wellness coach in five steps

  1. Know that no register appliesAsk about training and any accreditation, and check it.
  2. See your GP for symptomsA wellness coach does not diagnose.
  3. Agree goalsSmall, specific changes.
  4. Get the package in writingSessions, check-ins, total price.
  5. Watch for sellingSupplements and tests should never be required.

BEFORE YOU BOOK

Check before you book

No register applies

No licence or statutory register applies to wellness coaches in England, Wales, Scotland or Northern Ireland, and the title is not protected — anyone may use it. Accreditation by a coaching body is voluntary.

Ask the wellness coach which training and accreditation they hold and check it with the body that awarded it.

Protected health titles

A wellness coach may not call themselves a physiotherapist, physical therapist, dietitian or sport and exercise psychologist unless they are on the HCPC Register — using one of those titles, or implying it, without registration is an offence under the Health Professions Order 2001.

If the wellness coach offers injury treatment or diet plans under one of those titles, search them on the HCPC Register. hcpc-uk.org →

Insurance

No register sets an insurance rule for a wellness coach; professional indemnity insurance is the cover that pays if their advice causes you a loss.

Ask the wellness coach whether they carry professional indemnity insurance and with whom.

Trader status and the 14-day cancellation right

A wellness coach in business is a trader under the Consumer Rights Act 2015. A coaching programme agreed online or by phone can be cancelled within 14 days under the Consumer Contracts Regulations 2013; if you asked for sessions to start in that time, you pay for what you had.

Get the wellness coach's programme, total price and cancellation terms in writing before paying.

VAT

Wellness coaching is standard-rated at 20% from a VAT-registered coach. A coach over £90,000 must charge VAT and show it as its own line; a coach under the threshold charges none.

Ask whether the package price includes VAT, and for the VAT number. gov.uk →

“What wellness coaching training do you hold?”

A good answer: A named course and body you can check.

“Do you work with my GP or other professionals?”

A good answer: Yes, and a wellness coach who refers when something is medical.

“What does the wellness package include?”

A good answer: Sessions, check-ins and resources, with a total price.

“Does a wellness coach like you sell supplements or tests?”

A good answer: No — or declared and optional.

“How will we measure progress with a wellness coach?”

A good answer: Agreed measures — sleep, steps, habits.

“Can you write me a diet plan?”

A good answer: General advice only; a clinical plan is for a registered dietitian.

“How do I end the programme?”

A good answer: Notice terms in writing.

Getting the quote right

  • Who actually attends the check-ins — the wellness coach you booked or an associate, employed or subcontracted
  • Package price and length
  • What check-ins include
  • Supplements or tests excluded and never required
  • The VAT number, and VAT at 20% on its own line of the package invoice
  • Cancellation terms
  • Online or in person

Walk away if

  • Diagnoses conditions
  • Calls themselves a dietitian without HCPC registration
  • Requires supplements or tests
  • Promises dramatic results
  • Discourages GP care
  • No written terms
LOW
£40
TYPICAL
£65
HIGH
£100

What a wellness coach costs: £40–£100 per session

Wellness coaches charge per session or for a package of eight to twelve weeks. Wellness Coach price guide →

Guide prices compiled by the Locufy team from published Irish and UK provider price lists and 2026/27 cost guides. Updated 2026.

KNOW WHAT TO LOOK FOR? NOW FIND ONE

Wellness coaches near you, with the badges that matter shown

ID checked, trader status and one score from every review — on the card, before you message anyone. Nearest first. No account needed to look.

Or post the job free and let them come to you.

  1. Wellbeing reviewSleep, activity, food, stress and goals.
  2. Goal planSmall changes agreed.
  3. Coaching sessionsProgress reviewed.
  4. Between-session supportCheck-ins as agreed.
  5. Final reviewWhat to keep doing.

Habit stacking
Linking a new habit to an existing one.
SMART goal
Specific, measurable, achievable, relevant, timed.
Check-in
A short contact between sessions.
Dietitian
An HCPC-protected title for clinical diet advice.
Package
A set of sessions sold together.
Accreditation
Voluntary recognition by a coaching body.

AFTER

When the job is done

Keep the planAnd the measures.
Review the goalsWhat changed.
Keep your GP informedOf any big changes.
Close the booking with a reviewReviews on Locufy come from real bookings like yours with this wellness coach. The make-it-right step is there first if something went wrong.

STEP 1Go back to the wellness coach firstExplain, in writing, what was wrong and what you would accept. If the coaching was not delivered with the reasonable care and skill that section 49 of the Consumer Rights Act 2015 demands of a wellness coach in business, section 54 gives you a repeat at no cost or money off.
STEP 2Try the make-it-right stepUnder four stars for a booked wellness coach, Locufy asks whether to pass it to them first; we follow it through before the review goes up.
STEP 3Trading Standards, through the helplineNo regulator oversees a wellness coach, so a wellness coach who will not engage can be referred to Trading Standards through Citizens Advice on 0808 223 1133 in England and Wales (0808 223 1144 in Welsh), Advice Direct Scotland on 0808 800 9060, or Consumerline on 0300 123 6262 in Northern Ireland.
STEP 4Small claims as the last stepWhere the wellness coach still refuses, the small claims routes run to £10,000 in England and Wales, £5,000 in Scotland under simple procedure and £5,000 in Northern Ireland, with no solicitor needed.

Hiring a wellness coach: questions people ask

No. No licence or statutory register applies in any UK nation.

General advice, yes; a clinical diet plan for a condition is for a registered dietitian, a protected title.

Agreed online or by phone, usually within 14 days under the Consumer Contracts Regulations 2013, less what you used.

£40 to £100 a session, typically around £65. Packages with frequent check-ins cost more. See the wellness coach price guide for what moves the figure, or search your town above to compare wellness coaches nearby.

At 20% if the coach is VAT-registered.

Raise it in writing; a coach in business owes reasonable care and skill under the Consumer Rights Act 2015.

MORE GUIDES

More hiring guides in health & wellbeing

How to hire: Mindfulness CoachHow to hire: Life CoachHow to hire: NutritionistHow to hire: Personal TrainerHow to hire: DietitianHow to hire: Holistic TherapistHow to hire: Fitness InstructorHow to hire: CounsellorAll 701 hiring guides →

Wellness coaches near you

Wellness coaches in LondonWellness coaches in ManchesterWellness coaches in BirminghamWellness coaches in GlasgowWellness coaches in BelfastAll wellness coaches on Locufy →

Sources — checked October 2026

  1. HCPC — professions and protected titles
  2. HCPC — misuse of title
  3. Consumer Contracts Regulations 2013, regulation 30 — cancellation period
  4. Consumer Contracts Regulations 2013, regulation 36 — services started in the cancellation period
  5. Consumer Rights Act 2015, section 54 — consumer's rights for services
  6. Consumer Rights Act 2015, section 49 — reasonable care and skill
  7. VAT rates — VAT rates for goods and services: standard rate 20% on most goods and services
  8. GOV.UK — Register for VAT: when to register