HOW TO HIRE · MARKETING, DESIGN & TECH · CHECKED OCTOBER 2026
How to hire a blog writer in the UK
The checks, the questions and the paperwork.
No licence applies to blog writers. Here is how to make sure every post is original and yours, what to ask, and what a per-post price should include.
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THE 60-SECOND VERSION
Hiring a blog writer in five steps
- Read three posts they wrotePublished posts, ideally in your industry, with the writer's name or a client you can check.
- Agree the topics and lengthA list of posts with working titles, target length, the reader each is for, and any search terms.
- Get copyright assigned for each postOn payment, in writing, signed by the blog writer, so you can edit, reuse and republish freely.
- Ask how they check facts and originalitySources for statistics, and a promise that the text is their own, not copied or unchecked machine output.
- Set a schedule and a review stepDraft dates, one round of edits, and who uploads the post.
BEFORE YOU BOOK
Check before you book
No register applies
No law licenses blog writers in England, Wales, Scotland or Northern Ireland; no qualification is required to write blog posts for a business. The protection is in the agreement and in your own review of each post before it is published.
Ask for published samples and a client reference, and agree terms before the first post.
Copyright in each blog post
A blog post is a literary work. Under the Copyright, Designs and Patents Act 1988 the freelance writer owns it, and section 90 makes an assignment to you effective only if it is written and signed by the blog writer.
Put an assignment of copyright on payment in the agreement, covering every post delivered under it. legislation.gov.uk →
Accurate claims in posts that sell
Posts on a business blog are often marketing. Under the Digital Markets, Competition and Consumers Act 2024 a business must not mislead consumers with false or deceptive messages, and gov.uk adds that advertising codes of practice apply too.
Check any claim about your products, prices or results against your own evidence before the post goes live. gov.uk →
Original writing and copyright
Copyright protects other people's writing automatically under the Copyright, Designs and Patents Act 1988, with no register to search. A blog writer who lifts paragraphs from other sites puts your business in the firing line, not just themselves.
Ask the blog writer to confirm each post is original, and spot-check distinctive sentences with a search. gov.uk →
VAT
Writing blog posts is standard-rated, so a registered blog writer adds 20% to the price per post and to research or upload work charged on top. Registration becomes compulsory once a blog writer has VAT-taxable turnover over £90,000 in any rolling 12 months; from then VAT must be charged and shown as a separate line on the invoice.
Ask the blog writer for the VAT number on the first invoice and check the price per post appears before VAT, then the VAT beneath it. gov.uk →
A good answer: Live links or files, with the client named. A blog writer with no published posts to show is a gamble.
A good answer: You do, through a written assignment of copyright. Anything less leaves the writer able to object to edits or reuse.
A good answer: Named sources for figures, quotes checked, and links to the evidence in the draft.
A good answer: An honest answer, and a description of how the blog writer checks accuracy and originality if they do.
A good answer: A clear yes or no: headings, a title and meta description, internal links, and whether keyword research costs extra.
A good answer: One round is common; more should be priced.
A good answer: Either it is included, or it is priced separately. Formatting, images and links take time.
Getting the quote right
- Price per post and the target length
- Who actually attends to the writing: the blog writer whose samples you read, or a subcontracted writer working under their name
- Research, interviews and search optimisation included or extra
- Edits included per post
- Copyright assigned to your business on payment
- Uploading, images and formatting: included or extra
- The VAT number, and VAT at 20% under the price per post
Walk away if
- No published posts to show
- Text that turns up word for word on another website
- Statistics with no source
- Refusal to assign copyright
- Guaranteed rankings from a blog post
- A large block of posts paid in advance with no trial post
What a blog writer costs: £30–£500 per post
Blog writers usually charge per post, set by length and research, with monthly packages for a regular schedule. Blog Writer price guide →
Guide prices compiled by the Locufy team from published Irish and UK provider price lists and 2026/27 cost guides. Updated 2026.
KNOW WHAT TO LOOK FOR? NOW FIND ONE
Blog writers near you, with the badges that matter shown
ID checked, trader status and one score from every review — on the card, before you message anyone. Nearest first. No account needed to look.
Or post the job free and let them come to you.
- Topic and outlineA working title, the reader, the angle and the headings agreed before writing starts.
- ResearchSources gathered, experts or customers interviewed if agreed.
- DraftThe blog post written in your voice, with sources linked and claims flagged.
- EditYour comments addressed in the agreed round.
- Final and uploadThe finished post, with title and meta description, uploaded if that was included.
- Meta description
- The short summary search engines may show under the post's title.
- Outline
- The planned headings and points of a post before it is written.
- Internal link
- A link from the post to another page on your own site.
- Content calendar
- The schedule of posts and publishing dates.
- Byline
- The author's name shown on the post.
- Evergreen post
- A post that stays useful for a long time rather than dating quickly.
AFTER
When the job is done
Hiring a blog writer: questions people ask
The freelance blog writer, until copyright is assigned to you in writing and signed by them, as the Copyright, Designs and Patents Act 1988 requires.
No. No licence, register or qualification applies to blog writers in any UK nation.
Yes, if it makes misleading claims about what you sell. Marketing must be accurate, truthful and honest, so check product claims before publishing.
Roughly £30–£500 per post, typically £150. Length, research and specialist subjects push a post up; regular monthly posts often bring the price per post down. The blog writer price guide shows what sits behind each figure; type your town above to find blog writers in your area.
Usually three to seven working days from brief to delivery for a single post.
It is your choice and the writer's. Agree it up front; some blog writers charge more for ghost-written posts under your name.
MORE GUIDES
More hiring guides in marketing, design & tech
Blog writers near you
Sources — checked October 2026
- Copyright, Designs and Patents Act 1988, section 11 — first ownership
- Copyright, Designs and Patents Act 1988, section 90 — assignment in writing
- gov.uk — how copyright protects your work
- gov.uk — marketing and advertising: the law
- gov.uk — regulations that affect advertising
- Consumer Rights Act 2015, section 49 — reasonable care and skill
- Citizens Advice — more help with a consumer issue
- gov.uk — make a court claim for money: court fees
- VAT rates — VAT rates for goods and services: standard rate 20% on most goods and services
- GOV.UK — Register for VAT: when to register