PRICE GUIDE · BUSINESS & PROFESSIONAL · 2026–2027
Telemarketing & Lead Generation cost in Ireland
€150–€450 per day. Typically €250.
A telemarketing & lead generation in Ireland costs €150–€450 per day, typically around €250. The price is set by per day/hour vs per lead, target market (b2b/b2c) and data provided?.
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HOW MUCH IT COSTS
How much does telemarketing & lead generation cost in Ireland?
| Low end | €150 | a simple job, off-peak, outside the cities |
|---|---|---|
| Typical | €250 | what most people pay |
| High end | €450 | the biggest jobs, short notice, Dublin |
Locufy guide prices for 2026–2027. Updated 2026. A national range, not a quote — enter your town above for real prices from the accountants, solicitors and professional firms near you.
What moves the price
- Complexity of the campaign — scripts, lead qualification and follow-up calls all need preparation before calling starts.
- Experience of the telemarketer — an established cold calling team can charge more because its diary is full.
- Duration of the project — a longer campaign of cold calling and follow-up calls means more paid calling time.
- Number of leads targeted — a bigger target needs more calling days or more telemarketers working at once.
- Target market — business-to-business calling often takes longer per lead than calling consumers, which can raise the price.
- Calling data provided — supplying your own lead list costs less than paying the provider to source or buy one.
Other services n.e.c. prices in Ireland are up 7% over five years (CSO Consumer Price Index, Other services n.e.c., to 2025 December). Five years ago a typical telemarketing & lead generation would have cost about €230 — an estimate from today's guide price and that index, not a recorded price. Source: CSO CPM18, CPM12 →
WHAT YOU GET
What a telemarketing & lead generation booking includes
Takes: The duration of a telemarketing campaign can vary widely, often lasting from a few weeks to several months..
WHAT PEOPLE BOOK
Common telemarketing & lead generation jobs
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Telemarketing & Lead Generation near you, with prices shown
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How to pay less
- Giving the telemarketers a clear script and product notes cuts the paid time spent on training before calls begin.
- Cleaning your lead list of old and duplicate contacts first stops paid calling time being spent on dead numbers.
- Running a short trial campaign first shows whether the cold calling works before you commit to a longer, dearer one.
- Comparing a per-day price with a per-lead price for the same campaign shows which costs less for your target market.
- Booking appointment setting only, and keeping follow-up calls with your own sales team, keeps the campaign smaller.
Before you book
- Clear objectives and target demographics for your campaign.
- Information about your products or services, including key selling points.
- Access to customer relationship management (CRM) tools for lead tracking.
- Any existing customer data or lead lists that may be useful.
- You can ask how the telemarketing team handles consent and data protection when calling leads and storing their details.
Telemarketing & Lead Generation cost: questions people ask
The cost of telemarketing services can vary based on factors such as the complexity of the campaign, the experience of the telemarketer, and the duration of the project. Additionally, the target market and industry can also play significant roles in determining pricing.
The duration of a telemarketing campaign can vary widely, often lasting from a few weeks to several months. This depends on the campaign's goals, the number of leads being targeted, and the frequency of calls.
While general telemarketers can handle many campaigns, hiring a qualified specialist may be beneficial for niche markets or complex products. Specialists often bring industry knowledge and skills that can enhance lead generation efforts.
Same-day availability for telemarketing services may be limited, as effective campaigns typically require planning and preparation. However, some providers may offer expedited services for urgent needs.
Yes, many telemarketing services offer packages that allow clients to book multiple related jobs together. This can lead to cost savings and a more cohesive marketing strategy.
Out of scope tasks for telemarketing may include technical support, direct sales transactions, or in-person meetings. Telemarketing primarily focuses on initial lead generation and qualification rather than closing sales.
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