1. Introduction
The data controller is Locufy LTD. Contact: [email protected].
Locufy ("we", "our", "us") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store, and share information when you use our platform at locufy.com, including our website, mobile applications, and related services.
2. Information We Collect
We collect the following types of information:
- Account information: Name, email address, phone number, address or Eircode, and password when you create an account.
- Provider information: Business name, VAT number (if applicable), service areas, pricing, and any verification documents you choose to upload (for example identity or insurance). We do not collect bank details, because providers are paid directly by the customer and Locufy does not pay providers.
- Usage data: Pages visited, searches performed, bookings made, and interactions with provider profiles.
- Device data: IP address, browser type, operating system, and device identifiers.
- Marketing attribution: Ad-click identifiers and campaign parameters, captured only if you consent to marketing cookies (see our Cookie Policy).
- Payment data: Transaction amounts and payment method details (processed securely by our payment provider; card details are never stored on our servers).
3. Why we use it, and the legal basis
| Purpose | Data | Legal basis |
|---|---|---|
| Running your bookings and quotes | Account, booking and message details | Contract |
| Running Locufy: showing nearest-first results, keeping your preferences, keeping the site secure and preventing fraud | Usage data, approximate location from your connection, a random identifier for your browser (the lcf_uid cookie) | Legitimate interests |
| Recording how Locufy is used on our own servers — the pages you view, your searches and filters, the providers you look at — so we can run the service, fix problems and improve it | Usage events, linked to your browser's identifier, and to your account when you're signed in | Legitimate interests |
| Personalising what we show you: we keep a profile of your activity on Locufy (towns, services and categories you search for, providers you look at, the times you tend to visit) and use it to order and suggest services and providers. We do this for everyone who uses Locufy. | The usage events above and the profile built from them | Legitimate interests; for signed-in customers, the profile kept with your account: Contract |
| Measuring how the site is used with Google Analytics | Cookieless visit signals; analytics cookies | Cookieless visit signals, our legitimate interest in running and improving the site; analytics cookies, your consent. |
| Measuring our advertising | Advertising identifiers | Consent — only if you allow advertising cookies |
| Locufy News emails and marketing | Email address, your choices | Consent |
| Tax and accounting records | Booking and payment records | Legal obligation |
You can object to our use of your activity for personalisation at any time by writing to us (section 9). When you're signed in, you can download a copy of your activity and profile, or delete it, from your account settings. We keep usage events for 13 months, and the profile built from them for 24 months after your last visit, unless you delete it sooner.
4. Data Sharing
We do not sell your personal data. We may share information with:
- Providers or customers as necessary to facilitate bookings and communication.
- Payment processors (such as Stripe and PayPal) to securely handle transactions.
- Communications providers to send transactional and service emails and push notifications.
- Analytics providers: Measuring how the site is used with Google Analytics: cookieless visit signals, our legitimate interest in running and improving the site; analytics cookies, your consent.
- Law enforcement when required by law or to protect the safety of our users.
5. Data Retention
We retain your personal data for as long as your account is active or as needed to provide services. You can delete your account yourself, in the app or on the web, after confirming. Your account details are removed. Booking and payment records are kept as described in section 3, and reviews you've written stay on Locufy with your name. Records the law requires us to keep, such as booking and tax records, are kept for the legal period and then deleted. We keep records for as long as necessary to meet legal, tax, dispute-resolution and fraud-prevention obligations. To request erasure of data we are not required to keep, contact us at [email protected].
6. Business Listings
To help customers find local services, we may create unclaimed business listings using publicly available information (such as a business name, area, contact details and public ratings). If a listing is yours, you can claim it or ask us to remove it using the "Request removal" option on the listing. An approved removal takes the listing down and prevents it being recreated.
7. Your Rights
Under GDPR and Irish data protection law, you have the right to access, correct, delete, or port your personal data. You may also object to or restrict processing. To exercise these rights, contact us at [email protected].
8. Security
We use industry-standard encryption, secure hosting, and access controls to protect your data. Payment information is handled by PCI-DSS compliant processors and is never stored on our servers.
9. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us at [email protected].