PRICE GUIDE · BUSINESS & PROFESSIONAL · 2026–2027
Market Research cost in Ireland
€1,000–€10,000 per project. Typically €3,000.
A market research in Ireland costs €1,000–€10,000 per project, typically around €3,000. The price is set by method (survey/interviews/desk), sample size and analysis + reporting.
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HOW MUCH IT COSTS
How much does a market research cost in Ireland?
| Low end | €1,000 | a simple job, off-peak, outside the cities |
|---|---|---|
| Typical | €3,000 | what most people pay |
| High end | €10,000 | the biggest jobs, short notice, Dublin |
Locufy guide prices for 2026–2027. Updated 2026. A national range, not a quote — enter your town above for real prices from the accountants, solicitors and professional firms near you.
What moves the price
- Complexity of the project — research across several markets or customer groups needs more design and analysis.
- Methodologies used — focus groups and product testing cost more to run than a consumer survey.
- Expertise required — specialist market research, such as with medical or technical audiences, costs more to design and run.
- Sample size — a larger survey sample costs more to recruit and analyse than a small one.
- Recruiting participants — hard-to-reach groups take longer and cost more to find for interviews or focus groups.
- Depth of analysis — a full written report with recommendations takes longer than a summary of the market research findings.
Other services n.e.c. prices in Ireland are up 7% over five years (CSO Consumer Price Index, Other services n.e.c., to 2025 December). Five years ago a typical market research would have cost about €2800 — an estimate from today's guide price and that index, not a recorded price. Source: CSO CPM18, CPM12 →
WHAT YOU GET
What a market research booking includes
Takes: The duration of a market research project can vary significantly based on its scope..
WHAT PEOPLE BOOK
Common market research jobs
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Market Research near you, with prices shown
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How to pay less
- Desk research using existing data costs less than new surveys, so you can ask whether it answers your questions.
- Supplying your own customer list for a survey can cut the cost of recruiting market research participants.
- A smaller sample can be enough for early decisions, and the market research costs less to run.
- Asking for a shorter summary report instead of a full presentation can lower the market research fee.
Before you book
- Clear objectives or questions you want the research to address.
- Information about your target audience or market segment.
- Access to existing data or previous research if available.
- Any specific preferences regarding research methods or reporting formats.
- You can ask the market research team about their qualifications and experience, such as a background in marketing, business or social research.
Market Research cost: questions people ask
The cost of market research is influenced by the complexity of the project, the methodologies used, and the expertise required. For instance, in-depth qualitative research may cost more than simple quantitative surveys due to the time and resources involved.
The duration of a market research project can vary significantly based on its scope. Simple surveys may take a few days to complete, while comprehensive studies involving focus groups or extensive data analysis could take several weeks.
While general market researchers can handle many projects, complex studies may benefit from specialists with expertise in specific industries or methodologies. Hiring a qualified professional can enhance the quality and reliability of the findings.
Emergency or same-day market research is generally not feasible due to the time required for data collection and analysis. However, some providers may offer expedited services for urgent needs, typically at a higher cost.
Yes, many market research firms offer packages that combine various services, such as surveys and focus groups. Booking multiple services can often lead to cost savings and provide a more comprehensive understanding of the market.
Out of scope items for market research may include implementation of findings, ongoing monitoring of market trends, or services that require regulatory compliance. It's essential to clarify the deliverables and limitations with your provider before starting the project.
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