PRICE GUIDE · MARKETING, DESIGN & TECH · 2026–2027
Influencer Marketing cost in Ireland
€100–€5,000 per campaign. Typically €500.
An influencer marketing in Ireland costs €100–€5,000 per campaign, typically around €500. The price is set by follower size + engagement, per post vs campaign and platform.
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HOW MUCH IT COSTS
How much does influencer marketing cost in Ireland?
| Low end | €100 | a simple job, off-peak, outside the cities |
|---|---|---|
| Typical | €500 | what most people pay |
| High end | €5,000 | the biggest jobs, short notice, Dublin |
Locufy guide prices for 2026–2027. Updated 2026. A national range, not a quote — enter your town above for real prices from the agencies and freelancers near you.
What moves the price
- Influencer's reach — an influencer with a larger following usually charges more for each post than a smaller account.
- Engagement rates — influencers whose audience comments and shares a lot can charge more, even with fewer followers.
- Complexity of the campaign — several influencers, platforms and posting dates take more planning and contract negotiation.
- Content creation needs — a produced video costs more than a simple photo post, and extra edits add to the campaign price.
WHAT YOU GET
What an influencer marketing booking includes
Takes: Campaign duration can vary significantly, often lasting from a few weeks to several months..
WHAT PEOPLE BOOK
Common influencer marketing jobs
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Influencer Marketing near you, with prices shown
The agencies and freelancers that cover your area, nearest first, each with their price and one score from every review. No account needed to look.
Or post the job free and let them come to you.
How to pay less
- Working with smaller influencers who have engaged audiences can cost far less per post than booking a big name.
- Some smaller influencers accept free product instead of a fee, which can lower the cost of the campaign.
- Booking a set of posts with the same influencer can cost less per post than paying for each one separately.
- Avoiding busy seasonal periods, when brands compete for the same influencers, can make campaign rates easier to negotiate.
Before you book
- A clear brief outlining your brand's goals and messaging.
- Access to your existing marketing materials and product information.
- Details about your target audience demographics and preferences.
- You can ask for the influencer's audience details, such as location and age range, to check they match your customers.
- It helps to agree the posts, platforms, posting dates and who can reuse the content before the campaign starts.
- You can ask how paid posts will be labelled as advertising, so the campaign stays clear and honest with followers.
- You can ask who checks each influencer post for the advertising label before it goes live, and what happens if one is missed.
Influencer Marketing cost: questions people ask
The cost is influenced by the influencer's reach, engagement rates, and the complexity of the campaign. Additionally, factors such as campaign duration and the type of content required can also drive prices up.
Campaign duration can vary significantly, often lasting from a few weeks to several months. The timeline depends on the campaign's goals, the influencers' schedules, and the type of content being produced.
While a general marketing professional can manage influencer marketing, a specialist may offer deeper insights and strategies tailored to this specific field. Their expertise can lead to more effective campaigns and better results.
Same-day availability is generally not feasible for influencer marketing due to the need for planning and coordination. However, urgent campaigns can be accommodated with sufficient notice and resources.
Yes, many marketing agencies offer bundled services, allowing clients to book influencer marketing alongside other services like social media management or content creation for a cohesive strategy. Access to your existing marketing materials and product information.
Out of scope services may include direct sales, product fulfillment, and customer service. Influencer marketing focuses on brand promotion and audience engagement rather than transactional activities.
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