HOW TO HIRE · MARKETING, DESIGN & TECH

How to hire influencer marketing in Ireland
The checks, the questions and the paperwork.

An influencer marketing in Ireland costs €100–€5,000 per campaign, typically around €500. Here is how to check that in a minute, what to ask before you book, and what you must be handed when the job is done.

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THE 60-SECOND VERSION

Hiring influencer marketing in five steps

  1. Are you a trader, and can I see that in writing?No register covers influencer marketing work, so trader status is what your consumer rights hang on — performance Tracking and Reporting — monitoring the success of influencer campaigns is essential.
  2. How does influencer's reach change the price?The harder the place is to get into, the longer the visit takes. — ask before the quote rather than after.
  3. How does engagement rates change the price?It has to be settled before anything can be ordered. — ask before the quote rather than after.
  4. How does complexity of the campaign change the price?Complicated work is priced with room for the unexpected. — ask before the quote rather than after.
  5. What is not included?Content Creation — influencers often create unique content that showcases the brand's products or services — get the exclusions named in the quote, because a influencer marketing job is priced on what was agreed and not on what was assumed.

BEFORE YOU BOOK

Check before you book

No register applies

NO REGISTER APPLIES. Anyone may trade as a designer, developer or marketer, and no qualification is required. Everything that protects you is in the contract, and the clause people forget is OWNERSHIP: without an assignment in writing the creator is the first owner of copyright in what they make, so you may be paying for a licence to use your own logo or website rather than for the thing itself.

Look for the trader badge and the ID-checked badge on the Locufy profile — both are checked by us, not claimed by the provider.

What to check instead

Who owns the work on delivery, in writing — assignment, not just 'full rights'; What happens to the source files, the domain and the hosting account, named; The deliverables listed with a number — how many concepts, how many revisions; The milestones and what each payment is for; For ads, whether the spend is separate from the fee, and who holds the ad account; Two references from clients whose work you can actually see.

Ask for each of these before you agree a price, and get the answers in the same message as the quote.

Insurance

Expect professional indemnity — for tech work, ask specifically about cyber cover. From a company, ask for the insurer, the limit and the VAT number, and ask who actually attends: the team that turns up may be employed, subcontracted or both, and only one of those is supervised by the firm you are paying.

Ask to see the current certificate of insurance — the insurer's name, the limit and the date it runs to.

Trader or private seller

Under the Consumer Rights Act 2022 a trader must tell you they are a trader, and your consumer rights — work carried out with reasonable skill and care, and a cooling-off period on a contract agreed in your home or online — apply to traders and not to private sellers. On Locufy the trader status is shown on the profile.

Look for the trader badge on the Locufy profile, and ask anyone else for it in writing before you agree a price.

VAT

VAT at 23%, the standard rate Revenue publishes for this service. Ask whether the price you were given includes it. A trader under the €42,500 registration threshold does not charge it; one over it must, and must show it separately.

Ask whether the figure you were given includes it, and for the VAT number if they are registered — Revenue publishes the rate for this service. revenue.ie →

“Are you a trader, and can I see that in writing?”

A good answer: No register covers influencer marketing work, so trader status is what your consumer rights hang on — performance Tracking and Reporting — monitoring the success of influencer campaigns is essential.

“How does influencer's reach change the price?”

A good answer: The harder the place is to get into, the longer the visit takes. — ask before the quote rather than after.

“How does engagement rates change the price?”

A good answer: It has to be settled before anything can be ordered. — ask before the quote rather than after.

“How does complexity of the campaign change the price?”

A good answer: Complicated work is priced with room for the unexpected. — ask before the quote rather than after.

“What is not included?”

A good answer: Content Creation — influencers often create unique content that showcases the brand's products or services — get the exclusions named in the quote, because a influencer marketing job is priced on what was agreed and not on what was assumed.

“Who insures you, and what is the policy number?”

A good answer: Expect professional indemnity — for tech work, ask specifically about cyber cover — influencer Identification — finding the right influencers is crucial for successful campaigns.

“What do I get in writing, and when?”

A good answer: A written scope and a price before the influencer marketing starts, and an itemised invoice after — crisis Management — providing strategies to handle any negative feedback or issues that may arise during the campaign.

Getting the quote right

  • Influencer's reach — the harder the place is to get into, the longer the visit takes.
  • Engagement rates — it has to be settled before anything can be ordered.
  • Complexity of the campaign — complicated work is priced with room for the unexpected.
  • Content creation needs — it changes both what is used and how long it takes.
  • In writing before anyone starts — a message on Locufy counts
  • What is NOT included, named
  • Who actually attends, and whether they are employed or subcontracted
  • The VAT number, and whether it checks out on the Revenue register

Walk away if

  • They will not talk about it: influencer's reach — the harder the place is to get into, the longer the visit takes
  • They will not talk about it: engagement rates — it has to be settled before anything can be ordered
  • They will not talk about it: complexity of the campaign — complicated work is priced with room for the unexpected
  • A price for the influencer marketing before anyone has asked the size, the access or the condition of what they are working on
  • Cash only, or a large deposit before anything at all has started
  • No written quote, or one that moves once the influencer marketing has begun
LOW
€100
TYPICAL
€500
HIGH
€5,000

What influencer marketing costs: €100–€5,000 per campaign

The figures are for the job, per campaign, and a quote for your own is the only number that binds anyone. Campaign strategy development and Influencer identification each carry their own band. Influencer Marketing price guide →

Guide prices compiled by the Locufy team from published Irish and UK provider price lists and 2026/27 cost guides. Updated 2026.

KNOW WHAT TO LOOK FOR? NOW FIND ONE

Influencer marketings near you, with the badges that matter shown

ID checked, trader status and one score from every review — on the card, before you message anyone. Nearest first. No account needed to look.

Or post the job free and let them come to you.

  1. Look firstInfluencer's reach — the harder the place is to get into, the longer the visit takes — that is what the influencer marketing is judging on the first visit, and a price given without it is a guess.
  2. Agree what is being doneEngagement rates — it has to be settled before anything can be ordered — put in writing before anyone starts, because it is the document you both read back at the end.
  3. The work itselfComplexity of the campaign — complicated work is priced with room for the unexpected — and anything found on the day that was not in that is priced before it is started.
  4. Check it togetherContent creation needs — it changes both what is used and how long it takes — walked against the written scope rather than against the feeling of it, while the influencer marketing is still there.
  5. What you are handedThe itemised invoice and any guarantee on the workmanship and the parts, check the influencer's engagement rates and past collaboration success to gauge suitability.

Influencer Identification
Finding the right influencers is crucial for successful campaigns.
Content Creation
Influencers often create unique content that showcases the brand's products or services.
Performance Tracking and Reporting
Monitoring the success of influencer campaigns is essential.
Campaign Strategy Development
Creating a comprehensive plan that outlines the goals, target audience, and types of influencers to engage.
Content Creation Support
Assisting in the development of authentic content that showcases your product while fitting the influencer's style.
Performance Tracking and Analysis
Monitoring the effectiveness of the campaign through metrics such as engagement rates and conversion tracking.

AFTER

When the job is done

Keep the invoice and the paperworkAn itemised invoice with the trader's name, the work and the total — performance Tracking and Reporting — monitoring the success of influencer campaigns is essential, because it is what a buyer's solicitor, an insurer or a lender asks for long after the influencer marketing has gone.
Test what was doneContent Creation — influencers often create unique content that showcases the brand's products or services — and something that does not work on the day is theirs to put right there and then.
Ask what the guarantee isOn the workmanship and on the parts, and for how long each one runs — they are usually different. influencer Identification — finding the right influencers is crucial for successful campaigns — under the Consumer Rights Act 2022 what was agreed is what can be relied on.
Leave the reviewOnly a booked job can be reviewed on Locufy, which is why the score on a influencer marketing's card means something — crisis Management — providing strategies to handle any negative feedback or issues that may arise during the campaign.

STEP 1Say it in writing, firstSay what is wrong and what you want done. Under the Consumer Rights Act 2022 the work must be carried out with reasonable skill and care, and defective work put right.
STEP 2Use the make-it-right step on LocufyUnder four stars you are asked whether to send it to the provider first; we follow it through. Then review.
STEP 3Escalate to the body that regulates itThere is no register, so the route is the consumer body and, if needed, the courts.
STEP 4Small claimsSmall claims covers €2,000, once you have asked in writing and given them a chance to put it right.

Hiring influencer marketing: questions people ask

The cost is influenced by the influencer's reach, engagement rates, and the complexity of the campaign. Additionally, factors such as campaign duration and the type of content required can also drive prices up.

Campaign duration can vary significantly, often lasting from a few weeks to several months. The timeline depends on the campaign's goals, the influencers' schedules, and the type of content being produced.

Same-day availability is generally not feasible for influencer marketing due to the need for planning and coordination. However, urgent campaigns can be accommodated with sufficient notice and resources.

Yes, many marketing agencies offer bundled services, allowing clients to book influencer marketing alongside other services like social media management or content creation for a cohesive strategy. Access to your existing marketing materials and product information.

Out of scope services may include direct sales, product fulfillment, and customer service. Influencer marketing focuses on brand promotion and audience engagement rather than transactional activities.

NO REGISTER APPLIES. Anyone may trade as a designer, developer or marketer, and no qualification is required. Everything that protects you is in the contract, and the clause people forget is OWNERSHIP: without an assignment in writing the creator is the first owner of copyright in what they make, so you may be paying for a licence to use your own logo or website rather than for the thing itself.

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Influencer marketings near you

Influencer marketings in DublinInfluencer marketings in CorkInfluencer marketings in GalwayInfluencer marketings in LimerickAll influencer marketings on Locufy →

Sources — checked October 2026

  1. Copyright and Related Rights Act 2000
  2. CCPC — your rights when you buy a service
  3. Consumer Rights Act 2022
  4. Courts Service — small claims
  5. Revenue — ADVERTISING - SERVICE — Standard rate
  6. Revenue — current VAT rates (effective 1 January 2026)
  7. Revenue — VAT thresholds: €42,500 for a person supplying services only