HOW TO HIRE · MARKETING, DESIGN & TECH

How to hire a PR consultant in Ireland
The checks, the questions and the paperwork.

A pr consultant in Ireland costs €800–€6,000 per month, typically around €2,000. Here is how to check that in a minute, what to ask before you book, and what you must be handed when the job is done.

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THE 60-SECOND VERSION

Hiring a PR consultant in five steps

  1. Are you a trader, and can I see that in writing?No register covers PR consultant work, so trader status is what your consumer rights hang on — social Media Strategy — A key aspect of modern PR involves managing a client's social media presence.
  2. How does their level of experience change the price?Experience costs more per hour and shows in the finish. — ask before the quote rather than after.
  3. How does complexity of the project change the price?It is the reason two providers can quote very differently. — ask before the quote rather than after.
  4. How does specific services required change the price?The style chosen can double the hours on the same job. — ask before the quote rather than after.
  5. What is not included?PR consulting generally does not cover advertising, legal advice, or direct marketing services — get the exclusions named in the quote, because a PR consultant job is priced on what was agreed and not on what was assumed.

BEFORE YOU BOOK

Check before you book

No register applies

NO REGISTER APPLIES. Anyone may trade as a designer, developer or marketer, and no qualification is required. Everything that protects you is in the contract, and the clause people forget is OWNERSHIP: without an assignment in writing the creator is the first owner of copyright in what they make, so you may be paying for a licence to use your own logo or website rather than for the thing itself.

Look for the trader badge and the ID-checked badge on the Locufy profile — both are checked by us, not claimed by the provider.

What to check instead

Who owns the work on delivery, in writing — assignment, not just 'full rights'; What happens to the source files, the domain and the hosting account, named; The deliverables listed with a number — how many concepts, how many revisions; The milestones and what each payment is for; For ads, whether the spend is separate from the fee, and who holds the ad account; Two references from clients whose work you can actually see.

Ask for each of these before you agree a price, and get the answers in the same message as the quote.

Insurance

Expect professional indemnity — for tech work, ask specifically about cyber cover. From a company, ask for the insurer, the limit and the VAT number, and ask who actually attends: the team that turns up may be employed, subcontracted or both, and only one of those is supervised by the firm you are paying.

Ask to see the current certificate of insurance — the insurer's name, the limit and the date it runs to.

Trader or private seller

Under the Consumer Rights Act 2022 a trader must tell you they are a trader, and your consumer rights — work carried out with reasonable skill and care, and a cooling-off period on a contract agreed in your home or online — apply to traders and not to private sellers. On Locufy the trader status is shown on the profile.

Look for the trader badge on the Locufy profile, and ask anyone else for it in writing before you agree a price.

VAT

VAT at 23%, the standard rate Revenue publishes for this service. Ask whether the price you were given includes it. A trader under the €42,500 registration threshold does not charge it; one over it must, and must show it separately.

Ask whether the figure you were given includes it, and for the VAT number if they are registered — Revenue publishes the rate for this service. revenue.ie →

“Are you a trader, and can I see that in writing?”

A good answer: No register covers PR consultant work, so trader status is what your consumer rights hang on — social Media Strategy — A key aspect of modern PR involves managing a client's social media presence.

“How does their level of experience change the price?”

A good answer: Experience costs more per hour and shows in the finish. — ask before the quote rather than after.

“How does complexity of the project change the price?”

A good answer: It is the reason two providers can quote very differently. — ask before the quote rather than after.

“How does specific services required change the price?”

A good answer: The style chosen can double the hours on the same job. — ask before the quote rather than after.

“What is not included?”

A good answer: PR consulting generally does not cover advertising, legal advice, or direct marketing services — get the exclusions named in the quote, because a PR consultant job is priced on what was agreed and not on what was assumed.

“Who insures you, and what is the policy number?”

A good answer: Expect professional indemnity — for tech work, ask specifically about cyber cover — event Planning — many PR consultants coordinate events to promote their clients, such as product launches or press conferences.

“What do I get in writing, and when?”

A good answer: A written scope and a price before the PR consultant starts, and an itemised invoice after — crisis Management — in times of crisis, PR consultants develop strategies to mitigate damage to a client's reputation.

Getting the quote right

  • Their level of experience — experience costs more per hour and shows in the finish.
  • Complexity of the project — it is the reason two providers can quote very differently.
  • Specific services required — the style chosen can double the hours on the same job.
  • Size of your organisation — a larger property takes longer simply to move around.
  • In writing before anyone starts — a message on Locufy counts
  • What is NOT included, named
  • Who actually attends, and whether they are employed or subcontracted
  • The VAT number, and whether it checks out on the Revenue register

Walk away if

  • They will not talk about it: their level of experience — experience costs more per hour and shows in the finish
  • They will not talk about it: complexity of the project — it is the reason two providers can quote very differently
  • They will not talk about it: specific services required — the style chosen can double the hours on the same job
  • A price for the PR consultant before anyone has asked the size, the access or the condition of what they are working on
  • Cash only, or a large deposit before anything at all has started
  • No written quote, or one that moves once the PR consultant has begun
LOW
€800
TYPICAL
€2,000
HIGH
€6,000

What a PR consultant costs: €800–€6,000 per month

The figures are for the job, per month, and a quote for your own is the only number that binds anyone. Media relations specialist and Crisis management consultant each carry their own band. PR Consultant price guide →

Guide prices compiled by the Locufy team from published Irish and UK provider price lists and 2026/27 cost guides. Updated 2026.

KNOW WHAT TO LOOK FOR? NOW FIND ONE

PR consultants near you, with the badges that matter shown

ID checked, trader status and one score from every review — on the card, before you message anyone. Nearest first. No account needed to look.

Or post the job free and let them come to you.

  1. Look firstTheir level of experience — experience costs more per hour and shows in the finish — that is what the PR consultant is judging on the first visit, and a price given without it is a guess.
  2. Agree what is being doneComplexity of the project — it is the reason two providers can quote very differently — put in writing before anyone starts, because it is the document you both read back at the end.
  3. The work itselfSpecific services required — the style chosen can double the hours on the same job — and anything found on the day that was not in that is priced before it is started.
  4. Check it togetherSize of your organisation — a larger property takes longer simply to move around — walked against the written scope rather than against the feeling of it, while the PR consultant is still there.
  5. What you are handedThe itemised invoice and any guarantee on the workmanship and the parts, level of expertise required — the rate follows the depth of experience behind it.

Media Relations
PR consultants often manage relationships with journalists and media outlets to secure coverage for their clients.
Crisis Management
In times of crisis, PR consultants develop strategies to mitigate damage to a client's reputation.
Event Planning
Many PR consultants coordinate events to promote their clients, such as product launches or press conferences.
Social Media Strategy
A key aspect of modern PR involves managing a client's social media presence.
Media Relations Specialist
Focuses on building and maintaining relationships with journalists and media outlets to secure coverage for clients.
Crisis Management Consultant
Helps organisations manage and mitigate public relations crises, developing strategies to communicate effectively during challenging situations.

AFTER

When the job is done

Keep the invoice and the paperworkAn itemised invoice with the trader's name, the work and the total — social Media Strategy — A key aspect of modern PR involves managing a client's social media presence, because it is what a buyer's solicitor, an insurer or a lender asks for long after the PR consultant has gone.
Test what was doneEvent Planning — many PR consultants coordinate events to promote their clients, such as product launches or press conferences — and something that does not work on the day is theirs to put right there and then.
Ask what the guarantee isOn the workmanship and on the parts, and for how long each one runs — they are usually different. crisis Management — in times of crisis, PR consultants develop strategies to mitigate damage to a client's reputation — under the Consumer Rights Act 2022 what was agreed is what can be relied on.
Leave the reviewOnly a booked job can be reviewed on Locufy, which is why the score on a PR consultant's card means something — media Relations — PR consultants often manage relationships with journalists and media outlets to secure coverage for their clients.

STEP 1Say it in writing, firstSay what is wrong and what you want done. Under the Consumer Rights Act 2022 the work must be carried out with reasonable skill and care, and defective work put right.
STEP 2Use the make-it-right step on LocufyUnder four stars you are asked whether to send it to the provider first; we follow it through. Then review.
STEP 3Escalate to the body that regulates itThere is no register, so the route is the consumer body and, if needed, the courts.
STEP 4Small claimsSmall claims covers €2,000, once you have asked in writing and given them a chance to put it right.

Hiring a PR consultant: questions people ask

The cost of hiring a PR consultant can vary based on factors such as their level of experience, the complexity of the project, and the specific services required. More experienced consultants or those with specialised skills may charge higher rates.

The duration of a PR campaign can range from a few weeks to several months, depending on the goals and scope of the project. A well-planned campaign typically requires time for strategy development, execution, and evaluation.

While a general PR consultant can provide valuable services, hiring a specialist with experience in your specific industry can yield better results. Specialists are often more familiar with industry trends and media contacts.

Yes, many PR consultants offer package deals for multiple services, which can be more cost-effective. It's advisable to discuss your needs upfront and inquire about any discounts for bundled services.

Some PR consultants may offer emergency services for urgent projects, but availability can vary. It's best to inquire about their capacity to handle last-minute requests during your initial consultation.

PR consulting generally does not cover advertising, legal advice, or direct marketing services. It's important to clarify the scope of work with your consultant to understand what is and isn't included.

MORE GUIDES

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PR consultants near you

PR consultants in DublinPR consultants in CorkPR consultants in GalwayPR consultants in LimerickAll pr consultants on Locufy →

Sources — checked October 2026

  1. Copyright and Related Rights Act 2000
  2. CCPC — your rights when you buy a service
  3. Consumer Rights Act 2022
  4. Courts Service — small claims
  5. Revenue — ADVERTISING - SERVICE — Standard rate
  6. Revenue — current VAT rates (effective 1 January 2026)
  7. Revenue — VAT thresholds: €42,500 for a person supplying services only