HOW TO HIRE · MARKETING, DESIGN & TECH

How to hire a copywriter in Ireland
The checks, the questions and the paperwork.

A copywriter in Ireland costs €60–€1,500 per project, typically around €300. Here is how to check that in a minute, what to ask before you book, and what you must be handed when the job is done.

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THE 60-SECOND VERSION

Hiring a copywriter in five steps

  1. Are you a trader, and can I see that in writing?No register covers copywriter work, so trader status is what your consumer rights hang on — brand Messaging — copywriters help define a brand's voice and messaging, creating slogans and taglines that resonate with the target audience.
  2. How does their experience change the price?Experience costs more per hour and shows in the finish. — ask before the quote rather than after.
  3. How does complexity of the project change the price?Special requirements add steps the standard job does not have. — ask before the quote rather than after.
  4. How does research required change the price?Two jobs that look alike can differ here by hours. — ask before the quote rather than after.
  5. What is not included?SEO Optimization — many copywriters specialise in SEO to improve content visibility on search engines — get the exclusions named in the quote, because a copywriter job is priced on what was agreed and not on what was assumed.

BEFORE YOU BOOK

Check before you book

No register applies

NO REGISTER APPLIES. Anyone may trade as a designer, developer or marketer, and no qualification is required. Everything that protects you is in the contract, and the clause people forget is OWNERSHIP: without an assignment in writing the creator is the first owner of copyright in what they make, so you may be paying for a licence to use your own logo or website rather than for the thing itself.

Look for the trader badge and the ID-checked badge on the Locufy profile — both are checked by us, not claimed by the provider.

What to check instead

Who owns the work on delivery, in writing — assignment, not just 'full rights'; What happens to the source files, the domain and the hosting account, named; The deliverables listed with a number — how many concepts, how many revisions; The milestones and what each payment is for; For ads, whether the spend is separate from the fee, and who holds the ad account; Two references from clients whose work you can actually see.

Ask for each of these before you agree a price, and get the answers in the same message as the quote.

Insurance

Expect professional indemnity — for tech work, ask specifically about cyber cover. From a company, ask for the insurer, the limit and the VAT number, and ask who actually attends: the team that turns up may be employed, subcontracted or both, and only one of those is supervised by the firm you are paying.

Ask to see the current certificate of insurance — the insurer's name, the limit and the date it runs to.

Trader or private seller

Under the Consumer Rights Act 2022 a trader must tell you they are a trader, and your consumer rights — work carried out with reasonable skill and care, and a cooling-off period on a contract agreed in your home or online — apply to traders and not to private sellers. On Locufy the trader status is shown on the profile.

Look for the trader badge on the Locufy profile, and ask anyone else for it in writing before you agree a price.

VAT

VAT at 23%, the standard rate Revenue publishes for this service. Ask whether the price you were given includes it. A trader under the €42,500 registration threshold does not charge it; one over it must, and must show it separately.

Ask whether the figure you were given includes it, and for the VAT number if they are registered — Revenue publishes the rate for this service. revenue.ie →

“Are you a trader, and can I see that in writing?”

A good answer: No register covers copywriter work, so trader status is what your consumer rights hang on — brand Messaging — copywriters help define a brand's voice and messaging, creating slogans and taglines that resonate with the target audience.

“How does their experience change the price?”

A good answer: Experience costs more per hour and shows in the finish. — ask before the quote rather than after.

“How does complexity of the project change the price?”

A good answer: Special requirements add steps the standard job does not have. — ask before the quote rather than after.

“How does research required change the price?”

A good answer: Two jobs that look alike can differ here by hours. — ask before the quote rather than after.

“What is not included?”

A good answer: SEO Optimization — many copywriters specialise in SEO to improve content visibility on search engines — get the exclusions named in the quote, because a copywriter job is priced on what was agreed and not on what was assumed.

“Who insures you, and what is the policy number?”

A good answer: Expect professional indemnity — for tech work, ask specifically about cyber cover — content Creation — copywriters are skilled in producing various types of content including blog posts, articles, and website copy.

“What do I get in writing, and when?”

A good answer: A written scope and a price before the copywriter starts, and an itemised invoice after — product Descriptions — writing enticing descriptions for products that highlight their features and benefits, encouraging purchases.

Getting the quote right

  • Their experience — experience costs more per hour and shows in the finish.
  • Complexity of the project — special requirements add steps the standard job does not have.
  • Research required — two jobs that look alike can differ here by hours.
  • Length — the length of the visit is agreed before the work starts.
  • In writing before anyone starts — a message on Locufy counts
  • What is NOT included, named
  • Who actually attends, and whether they are employed or subcontracted
  • The VAT number, and whether it checks out on the Revenue register

Walk away if

  • They will not talk about it: their experience — experience costs more per hour and shows in the finish
  • They will not talk about it: complexity of the project — special requirements add steps the standard job does not have
  • They will not talk about it: research required — two jobs that look alike can differ here by hours
  • A price for the copywriter before anyone has asked the size, the access or the condition of what they are working on
  • Cash only, or a large deposit before anything at all has started
  • No written quote, or one that moves once the copywriter has begun
LOW
€60
TYPICAL
€300
HIGH
€1,500

What a copywriter costs: €60–€1,500 per project

The figures are for the job, per project, and a quote for your own is the only number that binds anyone. Website copywriting and Seo copywriting each carry their own band. Copywriter price guide →

Guide prices compiled by the Locufy team from published Irish and UK provider price lists and 2026/27 cost guides. Updated 2026.

KNOW WHAT TO LOOK FOR? NOW FIND ONE

Copywriters near you, with the badges that matter shown

ID checked, trader status and one score from every review — on the card, before you message anyone. Nearest first. No account needed to look.

Or post the job free and let them come to you.

  1. Look firstTheir experience — experience costs more per hour and shows in the finish — that is what the copywriter is judging on the first visit, and a price given without it is a guess.
  2. Agree what is being doneComplexity of the project — special requirements add steps the standard job does not have — put in writing before anyone starts, because it is the document you both read back at the end.
  3. The work itselfResearch required — two jobs that look alike can differ here by hours — and anything found on the day that was not in that is priced before it is started.
  4. Check it togetherLength — the length of the visit is agreed before the work starts — walked against the written scope rather than against the feeling of it, while the copywriter is still there.
  5. What you are handedThe itemised invoice and any guarantee on the workmanship and the parts, complexity of the content — an intricate finish is slower to apply and slower to correct.

Content Creation
Copywriters are skilled in producing various types of content including blog posts, articles, and website copy.
SEO Optimization
Many copywriters specialise in SEO to improve content visibility on search engines.
Brand Messaging
Copywriters help define a brand's voice and messaging, creating slogans and taglines that resonate with the target audience.
Website Copywriting
Crafting engaging content for websites that captures the brand's voice and encourages visitors to take action.
SEO Copywriting
Creating content optimised for search engines, helping improve visibility and attract organic traffic.
Advertising Copywriting
Writing persuasive copy for advertisements, including print, digital, and social media ads, aimed at driving sales.

AFTER

When the job is done

Keep the invoice and the paperworkAn itemised invoice with the trader's name, the work and the total — brand Messaging — copywriters help define a brand's voice and messaging, creating slogans and taglines that resonate with the target audience, because it is what a buyer's solicitor, an insurer or a lender asks for long after the copywriter has gone.
Test what was doneSEO Optimization — many copywriters specialise in SEO to improve content visibility on search engines — and something that does not work on the day is theirs to put right there and then.
Ask what the guarantee isOn the workmanship and on the parts, and for how long each one runs — they are usually different. content Creation — copywriters are skilled in producing various types of content including blog posts, articles, and website copy — under the Consumer Rights Act 2022 what was agreed is what can be relied on.
Leave the reviewOnly a booked job can be reviewed on Locufy, which is why the score on a copywriter's card means something — product Descriptions — writing enticing descriptions for products that highlight their features and benefits, encouraging purchases.

STEP 1Say it in writing, firstSay what is wrong and what you want done. Under the Consumer Rights Act 2022 the work must be carried out with reasonable skill and care, and defective work put right.
STEP 2Use the make-it-right step on LocufyUnder four stars you are asked whether to send it to the provider first; we follow it through. Then review.
STEP 3Escalate to the body that regulates itThere is no register, so the route is the consumer body and, if needed, the courts.
STEP 4Small claimsSmall claims covers €2,000, once you have asked in writing and given them a chance to put it right.

Hiring a copywriter: questions people ask

The cost of hiring a copywriter can vary based on their experience, the complexity of the project, and the research required. More specialised topics or longer content typically incur higher fees.

While many general copywriters can handle a range of topics, specialised industries may benefit from writers with specific expertise. For technical or regulated fields, hiring a qualified specialist is advisable.

Same-day services are available, but they often come at a premium rate due to the urgency. It's best to discuss your timeline with the copywriter to see if they can accommodate your needs.

NO REGISTER APPLIES. Anyone may trade as a designer, developer or marketer, and no qualification is required. Everything that protects you is in the contract, and the clause people forget is OWNERSHIP: without an assignment in writing the creator is the first owner of copyright in what they make, so you may be paying for a licence to use your own logo or website rather than for the thing itself.

Under the Consumer Rights Act 2022 the work must be carried out with reasonable skill and care, and put right if it is not. Say what is wrong in writing first.

Two or three, each for the same written scope. Quotes for different scopes are not comparable, which is how the cheapest one wins and then grows.

MORE GUIDES

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Copywriters near you

Copywriters in DublinCopywriters in CorkCopywriters in GalwayCopywriters in LimerickAll copywriters on Locufy →

Sources — checked October 2026

  1. Copyright and Related Rights Act 2000
  2. CCPC — your rights when you buy a service
  3. Consumer Rights Act 2022
  4. Courts Service — small claims
  5. Revenue — ADVERTISING - SERVICE — Standard rate
  6. Revenue — current VAT rates (effective 1 January 2026)
  7. Revenue — VAT thresholds: €42,500 for a person supplying services only