HOW TO HIRE · MARKETING, DESIGN & TECH

How to hire a brand designer in Ireland
The checks, the questions and the paperwork.

A brand designer in Ireland costs €800–€6,000 per project, typically around €2,000. Here is how to check that in a minute, what to ask before you book, and what you must be handed when the job is done.

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THE 60-SECOND VERSION

Hiring a brand designer in five steps

  1. Are you a trader, and can I see that in writing?No register covers brand designer work, so trader status is what your consumer rights hang on — marketing Collateral — designing marketing collateral such as business cards, brochures, and social media graphics is a key service.
  2. How does designer's experience change the price?Special requirements add steps the standard job does not have. — ask before the quote rather than after.
  3. How does complexity of the project change the price?A one-off design has no shortcuts to borrow from. — ask before the quote rather than after.
  4. How does scope of work required change the price?It is one of the first things you will be asked about. — ask before the quote rather than after.
  5. What is not included?Packaging Design — brand designers often work on packaging to enhance product appeal — get the exclusions named in the quote, because a brand designer job is priced on what was agreed and not on what was assumed.

BEFORE YOU BOOK

Check before you book

No register applies

NO REGISTER APPLIES. Anyone may trade as a designer, developer or marketer, and no qualification is required. Everything that protects you is in the contract, and the clause people forget is OWNERSHIP: without an assignment in writing the creator is the first owner of copyright in what they make, so you may be paying for a licence to use your own logo or website rather than for the thing itself.

Look for the trader badge and the ID-checked badge on the Locufy profile — both are checked by us, not claimed by the provider.

What to check instead

Who owns the work on delivery, in writing — assignment, not just 'full rights'; What happens to the source files, the domain and the hosting account, named; The deliverables listed with a number — how many concepts, how many revisions; The milestones and what each payment is for; For ads, whether the spend is separate from the fee, and who holds the ad account; Two references from clients whose work you can actually see.

Ask for each of these before you agree a price, and get the answers in the same message as the quote.

Insurance

Expect professional indemnity — for tech work, ask specifically about cyber cover. From a company, ask for the insurer, the limit and the VAT number, and ask who actually attends: the team that turns up may be employed, subcontracted or both, and only one of those is supervised by the firm you are paying.

Ask to see the current certificate of insurance — the insurer's name, the limit and the date it runs to.

Trader or private seller

Under the Consumer Rights Act 2022 a trader must tell you they are a trader, and your consumer rights — work carried out with reasonable skill and care, and a cooling-off period on a contract agreed in your home or online — apply to traders and not to private sellers. On Locufy the trader status is shown on the profile.

Look for the trader badge on the Locufy profile, and ask anyone else for it in writing before you agree a price.

VAT

VAT at 23%, the standard rate Revenue publishes for this service. Ask whether the price you were given includes it. A trader under the €42,500 registration threshold does not charge it; one over it must, and must show it separately.

Ask whether the figure you were given includes it, and for the VAT number if they are registered — Revenue publishes the rate for this service. revenue.ie →

“Are you a trader, and can I see that in writing?”

A good answer: No register covers brand designer work, so trader status is what your consumer rights hang on — marketing Collateral — designing marketing collateral such as business cards, brochures, and social media graphics is a key service.

“How does designer's experience change the price?”

A good answer: Special requirements add steps the standard job does not have. — ask before the quote rather than after.

“How does complexity of the project change the price?”

A good answer: A one-off design has no shortcuts to borrow from. — ask before the quote rather than after.

“How does scope of work required change the price?”

A good answer: It is one of the first things you will be asked about. — ask before the quote rather than after.

“What is not included?”

A good answer: Packaging Design — brand designers often work on packaging to enhance product appeal — get the exclusions named in the quote, because a brand designer job is priced on what was agreed and not on what was assumed.

“Who insures you, and what is the policy number?”

A good answer: Expect professional indemnity — for tech work, ask specifically about cyber cover — logo Design — A brand designer will create a unique logo that encapsulates your business identity.

“What do I get in writing, and when?”

A good answer: A written scope and a price before the brand designer starts, and an itemised invoice after — marketing Material Design — designing promotional items such as business cards, brochures, and social media graphics that reflect the brand identity.

Getting the quote right

  • Designer's experience — special requirements add steps the standard job does not have.
  • Complexity of the project — a one-off design has no shortcuts to borrow from.
  • Scope of work required — it is one of the first things you will be asked about.
  • Number of assets required — each one still has to be done properly, however many there are.
  • In writing before anyone starts — a message on Locufy counts
  • What is NOT included, named
  • Who actually attends, and whether they are employed or subcontracted
  • The VAT number, and whether it checks out on the Revenue register

Walk away if

  • They will not talk about it: designer's experience — special requirements add steps the standard job does not have
  • They will not talk about it: complexity of the project — a one-off design has no shortcuts to borrow from
  • They will not talk about it: scope of work required — it is one of the first things you will be asked about
  • A price for the brand designer before anyone has asked the size, the access or the condition of what they are working on
  • Cash only, or a large deposit before anything at all has started
  • No written quote, or one that moves once the brand designer has begun
LOW
€800
TYPICAL
€2,000
HIGH
€6,000

What a brand designer costs: €800–€6,000 per project

The figures are for the job, per project, and a quote for your own is the only number that binds anyone. Logo design and Brand guidelines development each carry their own band. Brand Designer price guide →

Guide prices compiled by the Locufy team from published Irish and UK provider price lists and 2026/27 cost guides. Updated 2026.

KNOW WHAT TO LOOK FOR? NOW FIND ONE

Brand designers near you, with the badges that matter shown

ID checked, trader status and one score from every review — on the card, before you message anyone. Nearest first. No account needed to look.

Or post the job free and let them come to you.

  1. Look firstDesigner's experience — special requirements add steps the standard job does not have — that is what the brand designer is judging on the first visit, and a price given without it is a guess.
  2. Agree what is being doneComplexity of the project — a one-off design has no shortcuts to borrow from — put in writing before anyone starts, because it is the document you both read back at the end.
  3. The work itselfScope of work required — it is one of the first things you will be asked about — and anything found on the day that was not in that is priced before it is started.
  4. Check it togetherNumber of assets required — each one still has to be done properly, however many there are — walked against the written scope rather than against the feeling of it, while the brand designer is still there.
  5. What you are handedThe itemised invoice and any guarantee on the workmanship and the parts, specific material needs — some products have to be ordered in, which adds to the wait.

Logo Design
A brand designer will create a unique logo that encapsulates your business identity.
Packaging Design
Brand designers often work on packaging to enhance product appeal.
Marketing Collateral
Designing marketing collateral such as business cards, brochures, and social media graphics is a key service.
Brand Guidelines Development
Establishing a comprehensive document that outlines how to use brand elements consistently across all platforms.
Typography Selection
Choosing appropriate fonts that align with the brand's personality and enhance readability.
Colour Palette Creation
Developing a cohesive colour scheme that evokes the desired emotional response from the target audience.

AFTER

When the job is done

Keep the invoice and the paperworkAn itemised invoice with the trader's name, the work and the total — marketing Collateral — designing marketing collateral such as business cards, brochures, and social media graphics is a key service, because it is what a buyer's solicitor, an insurer or a lender asks for long after the brand designer has gone.
Test what was donePackaging Design — brand designers often work on packaging to enhance product appeal — and something that does not work on the day is theirs to put right there and then.
Ask what the guarantee isOn the workmanship and on the parts, and for how long each one runs — they are usually different. logo Design — A brand designer will create a unique logo that encapsulates your business identity — under the Consumer Rights Act 2022 what was agreed is what can be relied on.
Leave the reviewOnly a booked job can be reviewed on Locufy, which is why the score on a brand designer's card means something — marketing Material Design — designing promotional items such as business cards, brochures, and social media graphics that reflect the brand identity.

STEP 1Say it in writing, firstSay what is wrong and what you want done. Under the Consumer Rights Act 2022 the work must be carried out with reasonable skill and care, and defective work put right.
STEP 2Use the make-it-right step on LocufyUnder four stars you are asked whether to send it to the provider first; we follow it through. Then review.
STEP 3Escalate to the body that regulates itThere is no register, so the route is the consumer body and, if needed, the courts.
STEP 4Small claimsSmall claims covers €2,000, once you have asked in writing and given them a chance to put it right.

Hiring a brand designer: questions people ask

The cost can vary based on the designer's experience, the complexity of the project, and the scope of work required. Additional factors include the need for multiple design iterations and any specific industry expertise.

The duration can range from a few weeks to several months, depending on the project's complexity and the designer's workload. Initial consultations and feedback loops can also extend the timeline.

While a general designer can handle basic branding tasks, a specialist brand designer is recommended for comprehensive brand strategy and identity development. Their expertise can greatly enhance the effectiveness of your branding efforts.

Yes, many brand designers offer packages for multiple services, which can often be more cost-effective. Discussing your needs upfront can help tailor a comprehensive solution.

Brand designers usually focus on visual identity and brand strategy, so services like website development, copywriting, or marketing strategy may be out of scope. It's essential to clarify the designer's specific offerings.

NO REGISTER APPLIES. Anyone may trade as a designer, developer or marketer, and no qualification is required. Everything that protects you is in the contract, and the clause people forget is OWNERSHIP: without an assignment in writing the creator is the first owner of copyright in what they make, so you may be paying for a licence to use your own logo or website rather than for the thing itself.

MORE GUIDES

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Brand designers near you

Brand designers in DublinBrand designers in CorkBrand designers in GalwayBrand designers in LimerickAll brand designers on Locufy →

Sources — checked October 2026

  1. Copyright and Related Rights Act 2000
  2. CCPC — your rights when you buy a service
  3. Consumer Rights Act 2022
  4. Courts Service — small claims
  5. Revenue — GRAPHIC DESIGNERS (Supply of a Service) — Standard rate
  6. Revenue — current VAT rates (effective 1 January 2026)
  7. Revenue — VAT thresholds: €42,500 for a person supplying services only