PRICE GUIDE · MARKETING, DESIGN & TECH · 2026–2027
Virtual Assistant cost in the UK
£12–£45 per hour. Typically £30.
Virtual assistants in the UK charge about £12–£45 an hour, with £30 an hour a common rate for an experienced VA. Specialist skills, the tasks involved, monthly hour packages and availability out of hours move the hourly price.
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HOW MUCH IT COSTS
How much does a virtual assistant cost in the UK?
| Low end | £12 | general admin from a newer VA |
|---|---|---|
| Typical | £30 | what most people pay |
| High end | £45 | specialist or out-of-hours support |
Locufy guide prices for 2026–2027. Updated 2026. A national range, not a quote — enter your town above for real prices from the agencies and freelancers near you.
What moves the price
- Specialism — bookkeeping, social media or executive support cost more than general admin
- Experience — an established virtual assistant charges more than a newcomer building a client list
- Packages — buying a monthly block of hours usually lowers the hourly rate
- Urgency and availability — same-day or out-of-hours work carries a premium
- Tools — tasks needing paid software or specialist systems can add to the price
- Volume — regular weekly work is priced differently from occasional jobs
WHAT YOU GET
What a virtual assistant visit includes
Takes: Usually booked by the hour or in monthly packages, from a few hours to several days a month. Not included: Software subscriptions, phone answering lines, out-of-hours cover and specialist services such as bookkeeping are usually priced separately.
WHAT PEOPLE BOOK
Common virtual assistant jobs
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Virtual Assistant near you, with prices shown
The agencies and freelancers that cover your area, nearest first, each with their price and one score from every review. No account needed to look.
Or post the job free and let them come to you, or book by the hour.
How to pay less
- Buy a monthly block of virtual assistant hours rather than paying ad hoc
- Write simple instructions for repeat tasks so the virtual assistant works faster
- Match the task to the rate, using a specialist VA only where needed
Before you book
- Check whether the virtual assistant is registered with the ICO, as many VAs handling personal data pay the data protection fee
- Agree a written contract covering confidentiality and data handling under UK GDPR
- Share access through a password manager rather than email
- Agree the hourly rate, minimum hours and notice period
Virtual Assistant cost: questions people ask
About £12–£45 an hour in the UK, with £30 a common rate for an experienced VA. General admin sits at the bottom and specialist support at the top.
Anything from a few hours a month to several days, often sold as monthly packages.
Many do. Organisations and sole traders who process personal data usually have to pay the ICO's data protection fee unless an exemption applies.
Usually not. Most virtual assistants are self-employed and invoice for their time, so they handle their own tax.
Software subscriptions, call answering, out-of-hours cover and specialist services are commonly separate.
They are Locufy guide prices for the UK, based on published UK virtual assistant rate guides. They show the national range per hour, not a quote.
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