PRICE GUIDE · MARKETING, DESIGN & TECH · 2026–2027
Influencer Marketing cost in the UK
£50–£20,000 per campaign. Typically £500.
Influencer marketing in the UK costs from about £50 for a nano influencer's post to £20,000 or more for a macro creator, with around £500 typical for a micro influencer post. Follower count, platform, deliverables, usage rights and exclusivity set the campaign price.
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HOW MUCH IT COSTS
How much does influencer marketing cost in the UK?
| Low end | £50 | a single nano influencer post |
|---|---|---|
| Typical | £500 | what most people pay |
| High end | £20,000 | a macro creator campaign |
Locufy guide prices for 2026–2027. Updated 2026. A national range, not a quote — enter your town above for real prices from the agencies and freelancers near you.
What moves the price
- Follower count — nano, micro, macro and celebrity influencers sit in very different price bands
- Platform — the same creator may charge differently for Instagram, TikTok and YouTube
- Deliverables — a single story costs less than a reel, a video and repeat posts
- Usage rights — using the creator's content in your own ads costs extra
- Exclusivity — asking a creator not to work with competitors raises the fee
- Management — an agency finding, briefing and reporting on influencers adds its own fee
WHAT YOU GET
What an influencer marketing booking includes
Takes: Campaigns usually run two to eight weeks from briefing to final report. Not included: Products sent to creators, paid boosting of posts, extended usage rights, agency management fees and tracking tools are usually priced separately.
WHAT PEOPLE BOOK
Common influencer marketing jobs
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Influencer Marketing near you, with prices shown
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How to pay less
- Work with several micro influencers rather than one large creator
- Offer product plus a fee rather than paying top rates for reach alone
- Agree usage rights up front so you can reuse influencer content in ads
Before you book
- Check all paid or gifted influencer posts are labelled as ads, as the ASA and CAP Code require
- Check each influencer's audience is real and based where your customers are
- Agree deliverables, deadlines, usage rights and payment in a written contract
- Avoid claims you cannot back up, as advertising rules apply to influencer posts
Influencer Marketing cost: questions people ask
From about £50 for a nano influencer's post to £20,000 or more for macro creators in the UK, with around £500 typical for a micro influencer post. Campaigns with several creators cost the sum of their fees.
Usually two to eight weeks from finding creators to the final report.
Yes. Under the CAP Code, enforced by the ASA, posts that are paid for or gifted must be clearly labelled as ads, for example with #ad.
Micro influencers often get higher engagement for less money; macro influencers bring reach for big launches.
Products, paid boosting, extended rights, agency fees and tools are commonly separate.
They are Locufy guide prices for the UK, based on published UK influencer marketing price guides. They show the national range per campaign, not a quote.
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