PRICE GUIDE · MARKETING, DESIGN & TECH · 2026–2027
Brand Designer cost in the UK
£120–£1,500 per project. Typically £300.
Brand design in the UK typically costs £120–£1,500 per project, with about £300 the average for a small business identity. Designer seniority, the size of the brand identity, logo plus guidelines, research and revisions decide the project price.
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HOW MUCH IT COSTS
How much does a brand designer cost in the UK?
| Low end | £120 | a simple identity from a newer designer |
|---|---|---|
| Typical | £300 | what most people pay |
| High end | £1,500 | a full rebrand from a senior designer |
Locufy guide prices for 2026–2027. Updated 2026. A national range, not a quote — enter your town above for real prices from the agencies and freelancers near you.
What moves the price
- Designer seniority — a senior brand designer charges far more than a junior building a portfolio
- Scope — a logo and colour palette costs less than a full identity with guidelines and templates
- Research — competitor and audience research before design adds days
- Revisions — every extra round of concepts or changes adds brand design time
- Agency or freelancer — branding agencies cost several times more than freelancers
- Applications — designing signage, packaging and stationery adds to the project
WHAT YOU GET
What a brand designer booking includes
Takes: Small identities take one to three weeks; larger rebrands take one to three months. Not included: Trade mark registration, website design, printing, photography and extra applications such as packaging are usually priced separately.
WHAT PEOPLE BOOK
Common brand designer jobs
KNOW THE PRICE? NOW SEE THE REAL ONES
Brand Designer near you, with prices shown
The agencies and freelancers that cover your area, nearest first, each with their price and one score from every review. No account needed to look.
Or post the job free and let them come to you.
How to pay less
- Start with a logo and core brand elements and add templates later
- Write a clear brand brief to reduce revision rounds
- Hire an experienced freelancer rather than a branding agency for a small business
Before you book
- Check the name and logo are free to use, and consider registering a trade mark with the UK Intellectual Property Office
- Agree in writing that copyright in the final brand is assigned to your business
- Ask how many concepts and revision rounds are included
- Confirm which file formats and guidelines you will receive
Brand Designer cost: questions people ask
Typically £120–£1,500 per project in the UK, with about £300 the average for a small business identity. Full rebrands from senior designers or agencies cost more.
One to three weeks for a small identity, and one to three months for a larger rebrand with research.
It is worth considering. Registering with the UK Intellectual Property Office protects your name or logo in the UK; the designer's work alone does not.
A logo is one mark. A brand identity adds colours, type, imagery and rules for using them consistently.
Trade mark fees, websites, printing, photography and extra applications are commonly separate.
They are Locufy guide prices for the UK, based on published UK brand design price guides. They show the national range per project, not a quote.
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