HOW TO HIRE · MARKETING, DESIGN & TECH · CHECKED OCTOBER 2026
How to hire a google ads / PPC specialist in Ireland
The checks, the questions and the paperwork.
A google ads / ppc specialist in Ireland costs €300–€2,000 per month, typically around €700. Here is how to check that in a minute, what to ask before you book, and what you must be handed when the job is done.
- Search and compare — no account needed
- Nearest to you first
- One score from Google, Trustpilot and Locufy reviews
THE 60-SECOND VERSION
Hiring a google ads / PPC specialist in five steps
- Are you a trader, and can I see that in writing?No register covers google ads / PPC specialist work, so trader status is what your consumer rights hang on — performance Analysis — A PPC Specialist will analyze campaign data to evaluate performance metrics such as click-through rates (CTR) and conversion rates.
- How does specialist's experience change the price?Detail is where the hours disappear on a job like this. — ask before the quote rather than after.
- How does complexity of your campaigns change the price?The more decisions involved, the longer the job runs. — ask before the quote rather than after.
- How does level of competition in your industry change the price?A premium option takes longer to get right. — ask before the quote rather than after.
- What is not included?Campaign Management — ongoing management of your PPC campaigns is crucial for optimal performance — get the exclusions named in the quote, because a google ads / PPC specialist job is priced on what was agreed and not on what was assumed.
BEFORE YOU BOOK
Check before you book
No register applies
NO REGISTER APPLIES. Anyone may trade as a designer, developer or marketer, and no qualification is required. Everything that protects you is in the contract, and the clause people forget is OWNERSHIP: without an assignment in writing the creator is the first owner of copyright in what they make, so you may be paying for a licence to use your own logo or website rather than for the thing itself.
Look for the trader badge and the ID-checked badge on the Locufy profile — both are checked by us, not claimed by the provider.
What to check instead
Who owns the work on delivery, in writing — assignment, not just 'full rights'; What happens to the source files, the domain and the hosting account, named; The deliverables listed with a number — how many concepts, how many revisions; The milestones and what each payment is for; For ads, whether the spend is separate from the fee, and who holds the ad account; Two references from clients whose work you can actually see.
Ask for each of these before you agree a price, and get the answers in the same message as the quote.
Insurance
Expect professional indemnity — for tech work, ask specifically about cyber cover. From a company, ask for the insurer, the limit and the VAT number, and ask who actually attends: the team that turns up may be employed, subcontracted or both, and only one of those is supervised by the firm you are paying.
Ask to see the current certificate of insurance — the insurer's name, the limit and the date it runs to.
Trader or private seller
Under the Consumer Rights Act 2022 a trader must tell you they are a trader, and your consumer rights — work carried out with reasonable skill and care, and a cooling-off period on a contract agreed in your home or online — apply to traders and not to private sellers. On Locufy the trader status is shown on the profile.
Look for the trader badge on the Locufy profile, and ask anyone else for it in writing before you agree a price.
VAT
VAT at 23%, the standard rate Revenue publishes for this service. Ask whether the price you were given includes it. A trader under the €42,500 registration threshold does not charge it; one over it must, and must show it separately.
Ask whether the figure you were given includes it, and for the VAT number if they are registered — Revenue publishes the rate for this service. revenue.ie →
A good answer: No register covers google ads / PPC specialist work, so trader status is what your consumer rights hang on — performance Analysis — A PPC Specialist will analyze campaign data to evaluate performance metrics such as click-through rates (CTR) and conversion rates.
A good answer: Detail is where the hours disappear on a job like this. — ask before the quote rather than after.
A good answer: The more decisions involved, the longer the job runs. — ask before the quote rather than after.
A good answer: A premium option takes longer to get right. — ask before the quote rather than after.
A good answer: Campaign Management — ongoing management of your PPC campaigns is crucial for optimal performance — get the exclusions named in the quote, because a google ads / PPC specialist job is priced on what was agreed and not on what was assumed.
A good answer: Expect professional indemnity — for tech work, ask specifically about cyber cover — ad Creation — creating compelling ad copies is essential for effective PPC campaigns.
A good answer: A written scope and a price before the google ads / PPC specialist starts, and an itemised invoice after — keyword Research — A Google Ads/PPC Specialist conducts thorough keyword research to identify the most relevant and high-performing keywords for your business.
Getting the quote right
- Specialist's experience — detail is where the hours disappear on a job like this.
- Complexity of your campaigns — the more decisions involved, the longer the job runs.
- Level of competition in your industry — a premium option takes longer to get right.
- Volume of keywords targeted — quantity drives the hours more than anything else.
- In writing before anyone starts — a message on Locufy counts
- What is NOT included, named
- Who actually attends, and whether they are employed or subcontracted
- The VAT number, and whether it checks out on the Revenue register
Walk away if
- They will not talk about it: specialist's experience — detail is where the hours disappear on a job like this
- They will not talk about it: complexity of your campaigns — the more decisions involved, the longer the job runs
- They will not talk about it: level of competition in your industry — a premium option takes longer to get right
- A price for the google ads / PPC specialist before anyone has asked the size, the access or the condition of what they are working on
- Cash only, or a large deposit before anything at all has started
- No written quote, or one that moves once the google ads / PPC specialist has begun
What a google ads / PPC specialist costs: €300–€2,000 per month
The figures are for the job, per month, and a quote for your own is the only number that binds anyone. Keyword research specialist and Ad copywriter each carry their own band. Google Ads / PPC Specialist price guide →
Guide prices compiled by the Locufy team from published Irish and UK provider price lists and 2026/27 cost guides. Updated 2026.
KNOW WHAT TO LOOK FOR? NOW FIND ONE
Google ads / PPC specialists near you, with the badges that matter shown
ID checked, trader status and one score from every review — on the card, before you message anyone. Nearest first. No account needed to look.
Or post the job free and let them come to you.
- Look firstSpecialist's experience — detail is where the hours disappear on a job like this — that is what the google ads / PPC specialist is judging on the first visit, and a price given without it is a guess.
- Agree what is being doneComplexity of your campaigns — the more decisions involved, the longer the job runs — put in writing before anyone starts, because it is the document you both read back at the end.
- The work itselfLevel of competition in your industry — a premium option takes longer to get right — and anything found on the day that was not in that is priced before it is started.
- Check it togetherVolume of keywords targeted — quantity drives the hours more than anything else — walked against the written scope rather than against the feeling of it, while the google ads / PPC specialist is still there.
- What you are handedThe itemised invoice and any guarantee on the workmanship and the parts, A qualified PPC specialist should have certifications in Google Ads and a strong understanding of digital marketing.
- Keyword Research
- A Google Ads/PPC Specialist conducts thorough keyword research to identify the most relevant and high-performing keywords for your business.
- Ad Creation
- Creating compelling ad copies is essential for effective PPC campaigns.
- Campaign Management
- Ongoing management of your PPC campaigns is crucial for optimal performance.
- Performance Analysis
- A PPC Specialist will analyze campaign data to evaluate performance metrics such as click-through rates (CTR) and conversion rates.
- Keyword Research Specialist
- Focuses on identifying and analysing relevant keywords to target in your PPC campaigns.
- Ad Copywriter
- Creates engaging and persuasive ad copy designed to attract clicks and conversions.
AFTER
When the job is done
Hiring a google ads / PPC specialist: questions people ask
The cost can vary based on factors such as the specialist's experience, the complexity of your campaigns, and the level of competition in your industry. More experienced professionals may charge higher rates, but they often deliver better results.
While general marketing professionals can manage basic PPC campaigns, a qualified specialist with in-depth knowledge of Google Ads can significantly enhance your campaign's effectiveness. They understand the nuances of the platform and can implement advanced strategies.
Emergency or same-day services may be available, but they often come at a premium rate. It's best to discuss your needs with the specialist to see if they can accommodate urgent requests.
Yes, many specialists offer packages that include related services such as social media advertising or SEO. Booking multiple services can often lead to cost savings and a more cohesive marketing strategy.
While a PPC Specialist focuses on paid advertising strategies, services like website design, SEO, and content creation may be considered out of scope. It's important to clarify the specialist's offerings before starting the project.
NO REGISTER APPLIES. Anyone may trade as a designer, developer or marketer, and no qualification is required. Everything that protects you is in the contract, and the clause people forget is OWNERSHIP: without an assignment in writing the creator is the first owner of copyright in what they make, so you may be paying for a licence to use your own logo or website rather than for the thing itself.
MORE GUIDES
More hiring guides in marketing, design & tech
Google ads / PPC specialists near you
Sources — checked October 2026
- Copyright and Related Rights Act 2000
- CCPC — your rights when you buy a service
- Consumer Rights Act 2022
- Courts Service — small claims
- Revenue — ADVERTISING - SERVICE — Standard rate
- Revenue — current VAT rates (effective 1 January 2026)
- Revenue — VAT thresholds: €42,500 for a person supplying services only